Richard arthur

New media has the power to help businesses reach a global audience by breaking geographical and communication barriers !!

My first New Media class started on November 13th, and to be frank, I felt like I was in alien territory. I was thinking nonstop about the definition of New Media as “the means of mass communication using digital technology.” I even thought we were going to dive into some sort of futuristic technology. However, as classes continued, it started putting things into perspective. That is, what the course actually dealt with. Seeing Facebook through a new lens, I thought Facebook was just a site to converse on, scroll through, and keep in touch with your friends and family. Little did I know how much more was beneath the surface. The New Media lecture really opened my mind to a whole different world of digital campaigns, product marketing, content creation, branding, and so much more. Facebook is just a mere social platform, it is a minefield where somebody willing to think differently, yet put in some effort, can benefit from. One very useful thing that I learned was not to take social med...

Today, I realised that although new media has great advantages, it also carries some serious downsides!!